BEAUTIFICATION INITIATIVE
THE CAMPAIGN IN ACTION - MEET THE CHARACTERS
You may have seen us around Prince George's County—in your town, neighborhood, or community. Prince George’s County is making some big changes to reduce litter, increase recycling, prevent illegal dumping, and more. With your help, we can create a cleaner, greener environment today and for future generations of Prince Georgians.
On the Go
Reach commuters and pass-through travelers while driving on County roadway, using public transportation or while visiting attractions and destinations.
Bus stop signage throughout the County reminds residents and commuters to protect the earth and put trash in the right place.
Bigbelly compactors use technology and solar power to notify collection crews when they are full. The bins were designed as colorful homes for the personified litter.
The Bus travels throughout Prince George’s County and offers an opportunity to provide impactful imagery and messaging that reminds residents and visitors about how they can help keep our community clean and green.
The Mall at Prince George’s provides an excellent place to engage residents and visitors as they enjoy retail therapy.
Traditional and Digital Media
People spend a lot of time consuming content, therefore, it’s important to engage residents where they are using both traditional and digital media with content in both English and Spanish.
Using traditional media allows the County to reach residents that prefer to receive news and information from traditional channels like newspapers.
Using a combination of paid and organic social media allows the County to reach residents that prefer to obtain news and information online, build awareness, and develop a community around beautifying Prince George’s County.
Video
Video content allows the County to take the “personification” theme of its beautification and anti-littering campaign a step further by showing litter and common illegally dumped waste in action. Imagine if litter could talk, what would they think of human behavior?
Litter is Sad
Common pieces of litter are sad because they are thrown out instead of being properly disposed of. They deliver messages about the importance of putting trash in its place and how it's everyone's responsibility to keep the County clean.
Trash is Annoying
Trash in your car is annoying, but it's even more annoying when it ends up on our County streets. A common movie snack delivers a message about properly disposing of trash, and how you can play a part in keeping our County clean.
PLASTIC BAGS BLOW
Two reusable bags have a conversation about the impact plastic bags have on the environment.
Put Trash in its Place
Discarded litter and illegally dumped materials share their thoughts about the impact of litter and illegal dumping on the County and the consequences of this behavior.
These videos are featured in movie theaters across Prince George’s County, on social media platforms like Facebook, Instagram, YouTube, and on cable and streaming platforms.