BEAUTIFICATION INITIATIVE
THE CAMPAIGN IN ACTION – IT’S EASY BEING GREEN
There are people in our community going above and beyond to keep Prince George's County green and beautiful. Our newest campaign puts them in the spotlight and encourages all Prince Georgians to be hometown heroes.
On the Go
Our billboards and bus shelter ads reach commuters and pass-through travelers while driving on County roadway, using public transportation or while visiting attractions and destinations and remind them to be green.
Our billboards remind travelers to practice green behavior, like using reusable shopping bags and not littering.
Our bus shelter ads appear around Prince George’s County in both English and Spanish, sharing the stories of our hometown heroes.
Traditional and Digital Media
Our campaign reaches residents where they are using traditional and digital media with content in English and Spanish.
Our traditional media reaches residents through print around the County, sharing inspirational stories from hometown heroes that encourage other Prince Georgians to practice green behavior too.
Using a combination of paid and organic social media helps our campaign reach residents that prefer to obtain news and information online, build awareness, and develop a community around beautifying Prince George’s County. Interested residents can go directly to our site and learn more about the campaign, and how they can be more green.
Videos
Videos are an excellent storytelling medium–we use ours to share messages and stories from local leaders and environmental advocates.
Prince George's County: Do Your Part
Our campaign video fills residents in on efforts of the Prince George’s County government to reduce illegal dumping, litter, and encourages residents to do their part and put trash where it belongs, recycle, etc.
Patuxent Riverfront advocate urges everyone to get involved and protect our waterways
WUSA9 - As the Patuxent Riverkeeper, an organization he founded in 2004, Fred Tutman is a grassroots community advocate for clean water in Maryland’s longest and deepest intrastate waterway.
Student leadership on Prince Georges County environmental education
WUSA9 - Central High teacher Anupama Mahajan leads the “Green Team”, a group of students passionate about learning about and bettering the environment.
6-year-old environmental activist is beautifying Prince Georges County
WUSA9 - Prince Georgian Dylan Tuttle is passionate about the environment, organizing community cleanups. And, he’s only 6 years old!